Wooyoungmi became the first Korean designer to show at Paris Fashion Week before the K-wave existed as a category. Songzio has presented there since 2006, and opened its Paris women’s flagship in 2025. Juun.J marked twenty years on the Paris calendar this season. A reported argument for why Korean fashion’s Paris moment isn’t a moment at all — it’s the completion of a thirty-year institutional project.
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Industry News
Reported industry analysis — earnings, market shifts, brand repositioning across Asian luxury, fashion, and beauty.
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Lyrical Armor: How Songzio Dressed BTS in Custom Concert Outfits for the Arirang Comeback
by Nadra
by Nadra
Courtesy of ©BIGHIT MUSIC AND NETFLIX
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by Natalia Amir
by Natalia Amir
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by Lina Roseli
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Jakarta Fashion Week 2025: Indonesia Declares Fashion Independence as Southeast Asia Finds Its Voice
by Lina Roseli
by Lina Roseli
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